I read an article in my research for the garagewineco project that struck my interest- wine consumption for Chilean consumers is decreasing. While this could seem devastating to the Chilean economy, it opens up new opportunities for export-led growth in the industry.
It was interesting to do this project because I learned a lot more about wine exports and how difficult it can be to enter some markets. Fortunately for Chile, their reputation as a wine country continues to grow. This will make it that much easier when their focus shifts to exports over a focus on their home country market.
Their share of the international market continues to grow. The home country not only allows Chile to sell to more consumers worldwide, but it also allows them to sell at higher prices. In the U.S., many Chilean brands are seeking to enter the realm of premium wines, thus making an even bigger profit.
Personally, I'll drink whatever is cheapest. But I never claimed to be a wine aficionado. Wine lovers across the globe are excited for this new change though, and some are even beginning to prefer Chilean wine over others that are more well known, such as wines from France and Napa Valley. New-ness and exclusivity are helping Chile take the world of wine by storm.
