We went in to a hole in the wall completo store last Monday night and noticed that there was a 3 for 2 special, Monday through Thursday. We had been to this completo place before, but only ever on the weekends, so we had never noticed the weekday deals. Since then I've noticed weekday deals in a few different spots. I think these are similar to happy hours in that they draw in people when there wouldn't usually be any. For example, completo places become more popular during the late nights of the weekends. And bars become more popular later on the evening.
In the states, we have deals as well. However I've found them to be a little different. For example, there might be a different special every day of the week, but a special that lasts all night. And happy hour, while it exists, is much earlier in the night and does not last as long.
It seems to me that these weekday deals are necessary here in Chile to obtain customers at all. In the U.S., most big restaurants or popular places will have business no matter what, but here, customers have to be drawn in by something in order to give their business to a restaurant.
“Hole in the wall” restro’s look at their turnover pattern in a week and try to improve their sales on the days with a low, a drop so to say. How to do that depends on your audience and location. Located in a heavy bar area is different than being close to offices, universities, schools etc. Do you think that there exists something as a “whole in the wall” loyalty? People will return to it because of the “specials” or because of the good service, good food (if you can call a complete that)?
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